The term “VSCO girl” refers to a photo-editing app outside of TikTok, but it quickly became a popular hashtag on the platform, with users offering their own, oftentimes mocking, takes on what it means. These outfit ideas then trickled down into “How to” search categories, with high traffic for “how to make a scrunchie,” for example, which is a popular VSCO girl accessory. “What is a VSCO girl ”was the second most-searched inquiry of 2019, preceded only by “ What is Area 51,” beating both “What is Momo” and “What is a boomer.” (If aliens were smart, they’d get on TikTok.) TikTok terms also dominated fashion and style-related searches this year as well, specifically those for outfit ideas. Terms that were popularized on the video-sharing app this year, like “ VSCO girls” and “e-boys,” were among some of the most-searched on Google. Personally, I felt like I got hit on the head and woke up 100 years old, completely unaware of what the teens are talking about, or why Dixie is fighting with Charli and if they’re actually Amish. When Google released its “ Year In Search” results on Wednesday, it became clear that a lot of people were confused by TikTok terminology in 2019. What’s a “vis-co girl?” Or is it “ vos-co?” And why is she making noises like that? Listening to someone talk about TikTok can feel a lot like being in a foreign country where everyone is under 30 and speaks their own language.
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